Creating a streamlined, reusable, digital design system
This organization is known as a company that moves quickly—so fast, in fact, that its web operations were challenged to keep up. The business needed a new approach if its digital reality was going to keep pace with its strategic ambitions.
The company didn’t need a website—it needed a component-based architecture that could be quickly deployed anywhere.
It included universal UI standards and naming conventions, with templates configurable for species, diseases/conditions and products.
A turnkey solution, Site-in-a-Box was designed to be easily usable by nontechnical content managers anywhere in the organization.
Instead of waiting for IT to implement a new site, content managers were empowered to build and launch new content on a get-it-done-now business timeline.
For more than 60 years, this business has developed, manufactured and marketed medicines, vaccines and diagnostic products along with biodevices and genetic tests. Spun off from Pfizer in 2013, its products are sold in more than 100 countries.
