Creating a streamlined, reusable, digital design system

“Site-in-a-Box” delivers lower costs and faster time to market.
  • Life Sciences
  • Digital Experiences
  • Web + App Development
Opportunity

Give a global company rapid-response capability

This organization is known as a company that moves quickly—so fast, in fact, that its web operations were challenged to keep up. The business needed a new approach if its digital reality was going to keep pace with its strategic ambitions.

Solution

Write it once, run it anywhere

The company didn’t need a website—it needed a component-based architecture that could be quickly deployed anywhere.

It included universal UI standards and naming conventions, with templates configurable for species, diseases/conditions and products.

Screenshot of a veterinary pharmaceutical website showing a product detail page for FLUVAC INNOVATOR 4 vaccine. The interface displays numbered callouts (1-7) highlighting key features including product image of a horse, product title, description, usage indication with horse icon, and downloadable files. Below is a related resources section showing various vaccine products and educational materials with orange 'Learn More' buttons.A numbered list showing five components of a Product Hero section: Image, Title, Asset Type, Description, and Species. Each item includes details about data sources and formatting, noting content is loaded via eComm RSS feed with no CMS input.A numbered list showing component specifications. Item 6 shows CTA with Label and Link Type options. Item 7 shows Download Small with Header, List items, Link Label, and Link Type options. Below is a Related Resources section with two items: Section Header describing header and body case styles, and Related Resources noting no CMS input and dynamic display of assets.Multiple webpage screenshots showing various veterinary pharmaceutical resources, product information pages, and educational materials with orange call-to-action buttons. The layout displays product images, technical bulletins, training resources, and asset libraries for veterinary distributors.
Impact

Rapid responsiveness, rapidly achieved

A turnkey solution, Site-in-a-Box was designed to be easily usable by nontechnical content managers anywhere in the organization.

Instead of waiting for IT to implement a new site, content managers were empowered to build and launch new content on a get-it-done-now business timeline.

By thinking in terms of easily swappable components instead of completed pages, the organization can now achieve in days what used to take months.
Michael O'Malley
Chief Solutions Officer, AI Services
About

The world’s largest animal health company

For more than 60 years, this business has developed, manufactured and marketed medicines, vaccines and diagnostic products along with biodevices and genetic tests. Spun off from Pfizer in 2013, its products are sold in more than 100 countries.

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