Ideas

Signs Your GenAI May Be Siloed (and What to Do About It)

Fragmented AI efforts create blind spots and increase risk.
Matt Dunn
Chief Strategy Officer

In financial services and other regulated industries, data silos have long been a source of inefficiency and risk. Now, as firms adopt GenAI, those silos don’t automatically disappear – in fact, they can quietly multiply. Different teams may build their own pilots, train separate models or generate insights that don’t get shared. So instead of scaling AI across the enterprise, firms risk creating fragmentation that weakens consistency, jeopardizes compliance and undermines client trust.

Four signs your GenAI is siloed:

  1. Different teams, different insights. Marketing and sales aren’t seeing the same AI-generated outputs. Which means your firm’s clients get inconsistent experiences.

  2. Duplicated effort. Teams are separately training their own models, building redundant content libraries or running overlapping pilots.

  3. Compliance blind spots. If compliance can’t see across departments, then risk escalates quickly.

  4. No shared AI roadmap. GenAI initiatives don’t ladder up to a unified client experience strategy.

What to do about it:

  • Unify data inputs. Ensure sales, marketing and operations share the same AI-generated insights.

  • Standardize workflows. Build review and approval processes – including legal and compliance – that apply across departments.

  • Create cross-functional governance. Establish a roadmap that connects GenAI initiatives to business strategy, not department silos.

Done right, GenAI can actually break down silos instead of reinforcing them – helping your firm deliver a consistent, compliant and client-centered experience.

VShift is a digital strategy, design and technology agency for enterprise-scale brands in regulated industries.