Seeing the bigger picture
The work we do connects us to a larger world of ideas, trends and possibilities – and, on occasion, we write down what we’re seeing and thinking, and what it all might mean.
- Learn moreChances Are Your Website Has a Governance ProblemMichael O’MalleyManaging Director, DeliveryKelsey FlowersProject Manager
The theory of growth helps you prioritize, focus and budget.
— Riham El-Lakany, Marketing and Communications Executive- Learn moreBrand Experience: The Key to Customer Loyalty and Business GrowthRiham El-LakanyMarketing and Communications ExecutiveMatt DunnManaging Director, Creative
- Learn moreWhat’s Your Theory of Growth?Riham El-LakanyMarketing and Communications ExecutiveAl CollinsFounder & CEO
- Learn moreAI and Marketing: Cutting Through the Fog of HypeAl CollinsFounder & CEO
- Learn moreTrusting Your Creative Instincts and Learning to Embrace AIGreg BradleyDirector, Content
Design must be informed by the medium.
— Sarena Douglass, Senior UX/UI Designer- Learn moreElements of a Great Creative BriefSu StrawdermanDirector, Marketing StrategyMark SilberManaging Director, Content & Creative
- Learn moreHow Peer-to-Peer Marketing Can Turbocharge Your B2B EffortsAl CollinsFounder & CEO
- Learn moreA Short Guide to Long TextMark SilberManaging Director, Content & Creative
- Learn moreComposability: The Key to Solving Digital Transformation ChallengesEric FeigeManaging Director, Strategy
B2B organizations are prone to undervalue marketing.
— Al Collins, Founder & CEO- Learn moreIf You’re Seeking Alignment, Consider A Stakeholder Advisory GroupAl CollinsFounder & CEO
- Learn moreVShift’s Trends for Driving Growth in 2024Al CollinsFounder & CEO
- Learn moreWhy B2B CMOs Should Invest in ‘Marketing Marketing’Al CollinsFounder & CEO
- Learn moreSeeking Enterprise-Wide Digital Transformation? Think SmallAl CollinsFounder & CEO
Move too fast, you break things. Too slow, people lose interest.
— Al Collins, Founder & CEO- Learn moreDon’t Ditch Your DXP – Complement ItDan AndersonManaging Director, TechnologyEric FeigeManaging Director, Strategy
- Learn moreBrand Trust in the Age of AI: Advice for the CMOAl CollinsFounder & CEO
- Learn moreThe First Rule of Design Handoff Is ... There Is No Design HandoffDan AndersonManaging Director, TechnologySarena DouglassSenior UX/UI DesignerClaire NelsonManaging Director, Delivery
- Learn moreNavigating the New UncertaintyEric FeigeManaging Director, Strategy
Many companies want to transition to decoupled – but they’re unclear how to do it.
— Luis Torres, Senior Engineer- Learn moreFix Your Marketing–IT MisalignmentAl CollinsFounder & CEO
- Learn moreThriving in a Challenging EconomyAl CollinsFounder & CEOEric FeigeManaging Director, Strategy
- Learn moreAssess Your Organization’s Compose-AbilityEric FeigeManaging Director, Strategy
- Learn moreThe Composable Advantage: Watch the WebinarNicole FranceContentful EvangelistEric FeigeManaging Director, Strategy
Anything that may disrupt customers, marketing needs to plan for.
— Su Strawderman, Director, Marketing Strategy- Learn morePrioritizing the Digital Healthcare ExperienceEric FeigeManaging Director, Strategy
- Learn moreChange Is Inevitable. What Does that Mean for Your Brand?Matt DunnManaging Director, CreativeEric FeigeManaging Director, Strategy
- Learn moreComposability Now: The Critical Role of OrchestrationDan AndersonManaging Director, TechnologyLuis TorresSenior Engineer
- Learn moreIn Ukraine, a Vision of ESG’s PotentialAl CollinsFounder & CEO
Hospital networks and healthcare organizations must prioritize digital.
— Eric Feige, Managing Director, Strategy- Learn more“Silicon Valley Can Launch a Website in a Day. Why Does It Take My Company a Year?”Eric FeigeManaging Director, Strategy
- Learn moreABM changes the game – if you can make it workEric FeigeManaging Director, StrategySu StrawdermanDirector, Marketing Strategy
- Learn moreThe Advantages of a Product Management ApproachMichael O’MalleyManaging Director, DeliveryClaire NelsonManaging Director, Delivery
- Learn moreOperationalizing Resilience: Preparing Your Marketing Organization for DisruptionsAl CollinsFounder & CEOEric FeigeManaging Director, Strategy
A headless CMS architecture removes a barrier to innovation.
— Dan Anderson, Managing Director, Technology- Learn moreOperational Independence and the Modern MarTech StackEric FeigeManaging Director, StrategyDan AndersonManaging Director, Technology
- Learn moreDisruption Response Planning and the Customer PerspectiveEric FeigeManaging Director, StrategySu StrawdermanDirector, Marketing Strategy
- Learn moreBusiness Resilience and the CMOAl CollinsFounder & CEOEric FeigeManaging Director, Strategy
- Learn moreDelivering AccessibilityDan AndersonManaging Director, TechnologyBill FuchsQA & Accessibility Lead
Creating an enterprise design system requires instilling – and adopting – a process.
— Matt Dunn, Managing Director, Creative- Learn moreConscious Decoupling: The Future of Web DevelopmentDan AndersonManaging Director, Technology
- Learn moreMost Digital Transformations Fall Short. Will Yours?Eric FeigeManaging Director, Strategy
- Learn moreRolling out a Global Website Presents a World of ChallengesClaire NelsonManaging Director, Delivery
- Learn moreIt’s Time for Business Leaders to Embrace Enterprise DesignMatt DunnManaging Director, Creative
Successful digital transformations need a portfolio of initiatives.
— Al Collins, Founder & CEO