Email Blasting

With the rise of Social Media, clients often ask us if email outreach is still effective.

The answer is a resounding yes, but only if you're writing and planning them well and have the technology available to make them work well.

That's why VShift has spent so much time investing in our email blasting tools and integrating them with our user management system-- email communications needs to get more strategic, targeted, and relevant if you hope to get attention in most people's inboxes.

VShift's email blasting tool allows for easy creation of multiple templates to created to support different types of messages you may want to convey, from invitations to fundraising appeals, newsletters to special announcements.

More importantly, the integration allows for better targeting and more relevant communications. There is nothing more annoying to a supporter, nothing that indicates that the organization doesn’t actually value their input, than getting asked to take an action they’ve already taken, or being given information on a topic they’re not interested in.

Messaging should be customized for various audiences online, just as you would for various groups or coalition members offline. VShift's email blasting tool makes this easy to manage and track.

Lastly, VShift's email blasting tools allow you to keep carefully detailed email lists, segment by various criteria such as target type, level of engagement, location, and more.

To learn more about VShift's email blasting tools, please click here.