Logos

The next time you're driving down the highway or on the subway, take a look at the logos and the advertisements around you. You'll see some logos that are good, some-- probably more-- that are bad.

The thing of it is though is that logo design is not simply a matter of preference. Some are objectively good, some are objectively bad. This is a lesson that's hard for a lot of organizations and businesses to learn, partly because you may not be able to put your finger on exactly why a logo is good or bad.

That's where VShift steps in.

VShift not only designs great logos, but we want to make sure you understand why some logos work and other logos do not. VShift leads work-sessions designed to develop the positioning of your campaign, its strategic context, educate you on the basics of effective design, and takes into account any other organizational or external issues.

And we do all that BEFORE we design a single logo.

VShift takes the logo design process so seriously because your logo is the cornerstone of all of your subsequent branding elements and should be a visual reminder of everything that the firm stands for. While a great logo won't necessarily make or break a campaign or a business, it plays a vital role in representing it. Conversely, a weak or confusing logo can detract from what you're trying to accomplish.

VShift has been leading non-profits, political campaigns, and corporate clients through the same approach that Apple, Nike, McDonalds and other global brands use to develop their brand position and visual identity for a campaign.

The end result is a logo that is entirely your own and is clean, easy to read, memorable, professional, beautiful and easy to incorporate into your existing marketing efforts.

Click here to see more of VShift's logo design work.